The proliferation of mobile devices, combined with Cloud Computing has created an ever connected world. Industry after industry began to fall to simple, yet ingenious ways of using technology. Disruption is often perceived negatively, but in reality, it moves us forward. Traditional ways of the past can be efficiently accomplished in a fraction of the time and often a fraction of the cost. Linear –or “pipeline” business models have given way to the platform and data has become the new currency.
This new digital ecosystem opened possibilities and after working within the TV and Film industry for years, a project like BackSpin was timely. Software as a Service (SaaS) allows for compute power to be centralized in the Cloud. Clients connecting to the application interact without having to install software and businesses can deploy platforms with no IT investment. Providing access to software from any place on any device frees users from the confines of their desks.
Another SaaS that exemplifies this shift is DigThisData. Developed for the Ontario alcohol beverage industry, it focuses on Business Intelligence and Sales Cycle Management and has grown to be the leading platform in the space.
As an agency, we had always produced online software, however the SaaS model has it’s intricacies that are only exposed through trial and error.